The Burberry Spring/Summer 2018 show wasn't just a presentation of clothes; it was a poignant farewell, a celebratory culmination, and a bold statement all rolled into one. Held during London Fashion Week, the collection served as Christopher Bailey's final bow after seventeen years as Chief Creative Officer, a tenure that irrevocably reshaped the landscape of British fashion. This wasn't merely a runway show; it was a cultural event, a testament to Bailey's enduring legacy and a glimpse into the future of a brand synonymous with British heritage and modern innovation.
Burberry SS18: A Show of Contrasts and Continuity
The collection itself was a masterclass in contrasting textures and juxtaposing styles. Bailey, ever the master of balancing tradition with modernity, presented a range that spoke to both the brand's rich history and its forward-thinking vision. The show opened with a series of crisp, tailored pieces – impeccably cut trench coats, perfectly structured blazers, and elegantly flowing dresses – all hallmarks of the Burberry aesthetic. These classic silhouettes were then disrupted by flashes of vibrant colour, bold prints, and unexpected detailing. Sheer fabrics mingled with heavy knits, delicate embroidery contrasted with rugged textures, and playful prints were layered over classic tailoring.
One of the most striking elements of the SS18 collection was its embrace of romanticism. Flowing floral prints, delicate lace, and ethereal fabrics created a sense of airy lightness, a departure from the more structured pieces seen earlier in the show. This romanticism, however, wasn't saccharine or overly sentimental. It was tempered by a sense of strength and independence, reflected in the confident silhouettes and the models' assured demeanour. The collection showcased a range of styles, catering to a diverse clientele while maintaining a cohesive and distinctly Burberry identity. From the sophisticated tailoring to the playful prints, the collection demonstrated a remarkable versatility, reflecting the evolution of the brand under Bailey's creative direction.
The colour palette was equally diverse, ranging from classic neutrals like beige and navy to bold pops of colour like fuchsia, emerald green, and sunshine yellow. These vibrant hues were often used in unexpected combinations, creating a visually stimulating experience that kept the audience engaged throughout the show. The use of checks, a signature Burberry motif, was also noteworthy. While the iconic pattern was present, it was reimagined in new and exciting ways, appearing in unexpected colour combinations and integrated into various textures. This demonstrated Bailey's ability to constantly reinvent the brand's heritage without losing its core identity.
Burberry SS18 Show Report: Christopher Bailey’s Exit
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